When Whitney Wolfe decided to create another dating app she knew that she wanted to do something that was completely different than what she with the app she co-founded called Tinder.
In her previous role Whitney Wolfe was a co-founder of Tinder. She wanted to do something that would give her more creative control when she started her own company. It is evident with Bumble that she is the one in charge, and there’s never a doubt about the direction that her company is going in.
Whitney Wolfe surprised everyone when she started Bumble because she had a desire to make an app that would be considered a feminist app. This is a much different spot than what she was in with a company where males were the ones that were the dominant figures in place. When she decided to start her own company she wanted to make sure that women would be the ones in the conference rooms. She wanted to make sure that ladies would be the ones that would say how her app would function. She got input from friends and she built a company where women with have the majority of the opinions that were made to advance the company forward.
This was obviously a good decision because Whitney Wolfe is now the CEO of a company that has a value of 500 million dollars. Oddly, this is just the beginning for the Bumble organization that already has a vast user base.
What Whitney Wolfe has managed to do that other dating app entrepreneurs may not have even considered is sell merchandise. There are bandannas, lighters and hats that are so on the Bumble website. The great thing about this merchandise that is being sold is that it gets more people to start talking about the Bumble app.