Bruce Bent II has created some of the most successful of the short-term asset management and cash-related solutions on the market. He specializes in finding solutions of retails markets, qualified plans, dealers, and banks. He is known for his innovative ideas and drive for success and it is thanks to these qualities that he has developed some of the most influentials products in the cash sweet of technological development. He has also been the key to expanding FDIC-insured programs and holds over 60 patents; this is part of the reason that the FDIC-Insured cash management landscape is now worth over a trillion dollars.
He managed The Reserve, an FDIC cash management business and money market mutual fund, for over seventeen years. It was during this time that he promoted huge success for their company and he was also able to calmly liquidate and sell the firm’s subsidiaries and affiliates during the 2008 financial crisis. He is now the Vice Chairman and President of Double Rock Corporation. The Double Rock Corporation is a financial services and technology company that is a leader in the industry. Bent is the senior executive to all of Double Rock’s subsidiary companies. All these firms are widely respected as innovators in the market.
Before 2008, Bent was the president of The Reserve in New York. It was one of the largest money market funds in the world and was also the largest privately held money market in the world. During his time at The Reserve, Bent guided the product lines toward success and was also able to expand the organization and give it more variety and a better chance of success. Overall, he was able to grow the organization’s assets from just 4 billion dollars all the way up to 130 billion dollars. He did this in just seventeen years.
Bent has been featured in Leadership Secrets of the World’s Most Successful CEOs and has been quoted in many respectable publications. He has also written a column in publications like the New York Times, Wall Street Journal, and Financial Times about investing in the World Journal and China Press.