Nathaniel Ru was born in May 3, 1985 in California. He is a creative entrepreneur and an investor.
Nathaniel Ru is a co-founder and co-chief executive officer of Sweetgreen which is a chain salad restaurant that is a healthy living lifestyle brand that believes in providing healthy and eco-friendly food to its customers.
He graduated with a Bachelor’s degree in Finance from the Georgetown University’s McDonough School of Business in the United States of America. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Nathaniel Ru alongside his two friends who are also Georgetown university graduates in the year 2007 founded Sweetgreen. It is a casual kitchen for fast food in the heart of Georgetown. Difficulty and trouble in finding healthy places to eat while still studying in Georgetown University is what inspired the three co-founders and CEO’s of Sweetgreen to come up and open the eatery. Read more: Nathaniel Ru | LinkedIn and Nathaniel Ru | Crunchbase
They set up the restaurant in the M Street downtown area where they used to have their meals. The eatery that is now approximately ten years old has flourished and grown into a great chain business with over 50 stores countrywide and has employed over one thousand seven hundred employees.
During the business’s initial stages, the three co-founders had trouble convincing the landlord of the apartment building they wanted to set the eatery in to meet them for negotiations. Interestingly, their business plan had only three pages and at that particular time the restaurant was to be named “Greens”.
The restaurant which has most of its stores in cities North East of the country has maintained providing fresh and healthy food to its customers whose ingredients are mainly purchased from local farmers and tellers.
According to Ru, for the chain business to prosper, each store has put the fundamental values of the company and serve the interests of the community. The company has five core values that the co-founders came up with and are posted in each and every kitchen of the chain business.
Ru believes in servicing their employees and customers better in order to make the business prosper because the community welfare starts with them. In an effort to service their customers, the chain business also organizes an annual music festival referred to as Sweetlife Music Festival that is the largest event in Washington DC.
Best financial results were accrued in stores where employees had been working for long. Moreover, the employees were given good experiences by being treated well on special days and rewarded for work well done.