Jose Auriemo Neto’s three In One Strategy

Jose Auriemo Neto or just Zeco is a renowned Brazilian executive who is serving as JHSF’s CEO and chairman. JHSF is a company dealing with real estate and focuses on developing both residential and commercial properties in Brazil. Auriemo’s responsibilities include administering the company’s massive retail and shopping portfolio while overseeing JHSF’s interests in public developments, office buildings, and hotels.

Auriemo Neto oversaw JHSf’s first retail venture in 2009 where he signed agreements for exclusive partnership. He also opened the first retail outlets. The entrepreneur is a graduate of Sao Paulo’s FFAP University. He started his career with JHSF in 1993. He developed JHSF’s services section in 1997 whose success enabled him the rights to create Shopping Santa Cruz which was the firm’s pioneer shopping destination.

Jose Auriemo is the pioneer of the three in one concept which states that one can live, work and shop within the same setting. He is one of the youngest innovating and daring incorporators in Brazil. Jose recalls having entered his father’s office five years with a novelty that eventually led to the construction of Parque Cicade Jardim. The complex has a shopping mall that has 180 stores, four office rooms, nine residential towers, one all-purpose area. The apartments in the residential towers are for sale. The project will bring a lot of income for JHSF with completion of the Garden City, malls, rental offices and residential towers. The project embodies Jose’s technique of three in one.

At a young age, Jose possessed a restless spirit which even made him take strides when he was only nine months old. Jose knew how to drive at a tender age of nine years. At ten years, he was helping on the farm and used to go to the beach. He is an early riser who starts work early and leaves his office at 9:00 p.m. earliest. His wife is a business administrator.

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