Luiz Carlos Trabuco Cappi, 4th President Of Bradesco

Luiz Carlos Trabuco Cappi, the Chief Executive and 4th President of Bradesco has over 4 decades of experience under his belt and has brought revolution to every area of Bradesco he has touched.

Bradesco is the 2nd largest financial services company in Brazil. Founded in 1943 by the 1st president of the company, Amador Aguiar in Marilia. Bradesco, as its slogan says “move forward” has since expanded to included office all over Latin America and in New York, and has a well-respected reputation in Brazil.

Luiz Carlos Trabuco Cappi, was born in the same founding city as Bradesco, Marilia. Luiz Carlos Trabuco Cappi began working at Bradesco in 1969, as a bank clerk. After two years as a bank clerk, Luiz Carlos Trabuco Cappi relocated to live in Sao Paulo, and by 1984 Luiz Carlos Trabuco Cappi would be the Director of Marketing. Luiz Carlos Trabuco Cappi, having been a bank teller, and dealing with the individual customers understood right away the importance of public relations and the company’s ability to grow. Luiz Carlos Trabuco Cappi sought to advance the culture of company. Luiz Carlos Trabuco Cappi began pushing the company to have a more open and transparent relationship with press. By having an open relationship with the public promotes honesty and familiarity, both being good for solid organic growth.

Luiz Carlos Trabuco Cappi transitioned to private pension company of Bradesco, and was Executive Director from 1992 to 1998. Luiz Carlos Trabuco Cappi, at the age of 47,would become the Executive Vice President of Bradesco and president of Bradesco Seguros (Insurance). As the president of the Bradesco Seguros, Luiz Carlos Trabuco Cappi doubled the company’s size, grabed 25% of the market share of insurance premiums, and accounted for about 30% of Bradesco’s profits. During his time as president of Bradesco Seguros, Luiz Carlos Trabuco Cappi was well on his way to becoming the president and leader of Bradesco. While in Rio de Janeiro, Bradesco Seguros’s home offices, Luiz Carlos Trabuco Cappi is credited with getting Christ the Redeemer statue added to the New Seven Wonders of World. Mr. Luiz Carlos Trabuco Cappi created the catchy phrase “vote for Christ”. This short catchy phrase is what pushed the vote count over the needed threshold to make the list.

In 2009 Luiz Carlos Trabuco Cappi would become Bradesco’s 4th President. As president Luiz Carlos Trabuco Cappi began restructuring the executives into teams of cadres to encourage collaboration. In 2015, Luiz Carlos Trabuco Cappi would be named Entrepreneur of the year by Money magazine. Luiz Carlos Trabuco Cappi successful closed what was the largest deal in Brazil that year, a $5.2 billion deal to acquire HSBC in Brazil, with the approval of former president and current Chairman of the Board of Directors Lazaro Brandao. Luiz Carlos Trabuco Cappi referred to the acquisition as accomplishing in one deal, what would take multiple years of organic growth.

Source: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

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