Vinod Gupta Revolutionizes The Use Of White And Yellow Page Data

Vinod Gupta may not be the first name that comes up when you browse through pages of Forbes Asia, but he should be considered an honorable entrepreneur for putting an idea out there that led to the end of his poverty, and that now is helping people across India. Gupta built a large database of business-related contact information that’s been used for marketing purposes by many clients. Currently he’s the CEO of an organization known as Everest Group which has bought out many personal information databases and has holdings all over the world.


Vinod Gupta came from a village in India that didn’t even have electricity or running water when he was growing up, but he did manage to gain access to the Indian Institute of Technology where he completed his undergraduate work. His family then gathered up just enough money to send him to the US where he then became a teacher’s assistant at the University of Nebraska.


Gupta took a marketing research entry-level job at Commodore Corporation which provided services to mobile home dealers. Vinod Gupta made an order for thousands of yellow page phone books while he was with the company, and he had to keep them in a personal storage space while trying to find potential clients in them. Read more about Vinod Gupta on Forbes’ 2018 “World’s Billionaires” list includes Vinod and Anil Rai Gupta.


Vinod Gupta realized that he could categorize each kind of business contact list he put together and could make profits by selling that data to other clients. So, he took out a loan to start his own data marketing company known as InfoGroup which made Vinod thousands and later millions in sales. Go Here for more information on Vinod Gupta.


It was later renamed to InfoUSA and then sold off in 2010. Gupta has been regularly contributing gifts back to India’s needy communities including his own village, so people have access to power and water services, public transportation and better schools.





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