Fabletics has international appeal. This is what gives Kate Hudson the confidence that she needs to successfully compete with other companies like Amazon. This is a company that started in America, but the appeal was so great that people in Australia and Canada would soon pick up on this phenomenon. It certainly is interesting to see how Kate Hudson has transitioned from an actress too a very important entrepreneur in the business world.
One of the interesting things that she does to gain attention from new customers is advertise great deals on things like leggings. This is definitely the way that many people have come to desire her clothing during the holidays.
Usually there is a great deal for VIP members that are interested in signing up. Typically, when people connect to the website and browse around for a little bit they will get access to a pop up that may show a sale for something like leggings at a real deal for 2 for $24. The retail value of something like this may actually be close to $100. This is great advertising for Kate and the Fabletics brand. It gets people to take the style quiz and get started with the possibility of a subscription service.
It is interesting to see how Fabletics stacks up against the competition, but so far people are not really worried about what the competition is doing. Amazon has the ability to attract a lot of people, but Kate Hudson knows exactly what she is doing. She knows that she has to be personable and order to connect with customers, and this is what she does. She has no desire to leave her business in a place where customers do not recognize her face. She wants to be able to give her customers the ability to actually see her in these clothes. She has the desire to actually model the clothing and connect with the customers.
Jeff Bezos definitely has more money to burn with Amazon, but this is not the way that he is going to compete with Fabletics. Jeff knows that Kate has already mastered this art of selling gym gear to females. He knows that there is a lot that he can learn just from watching what she is doing. That is why he is simply going to sit back and see what her strategy is, and he will simply work from that angle. That is typically what owners of huge companies do when they are competing with other companies. They don’t waste a lot of time trying to develop marketing strategies. They simply wait to see what the marketing strategy is going to be for their adversaries. When this happens they will simply utilize the strategies that their opponents are using. When this doesn’t work they may take the interest in trying to buy out the competition.
It is unfortunate for Jeff Bezos that Fabletics is already part of a bigger clothing chain. It is a sister company to JustFab.