Desiree Perez is known by many for being a tough negotiator. She is all that Tidal needs to be at the top of the game. Jay-Z has made a significant step by making the decision to work with Perez. Someone would wonder why Perez can be able to bring Tidal on top. It is because she has the ability. First look at his resume, it is quite impressive. She has helped many to win awards in the music industry. She is now the head of Tidal, and she is expected to make a revolutionary step regarding music streaming.
The company has had a series of changes to the management team. Despite the past inconsistency of the management, Jay-Z was able to move on. He just made the best decision by hiring Perez who looks to be there to stay. She has had some success and ran SC enterprises. She also negotiated Beyoncé’s formation tour. The reason why she will be able to take the company to places is that of the experience that she has concerning music industry. The company needs someone who knows the ins and outs of music so that it can achieve competitive advantage over other businesses. More of this on billboard.com.
Desiree Perez and Jay-Z have a good working relationship. With the help of her husband, she also runs Roc Nations Sports. She has been in the industry for over twenty years hence no one can doubt her credentials. So far she has helped Tidal achieve some success. As of now, the app has made significant strides, and there are many improvements. Related story on complex.com.
Tidal is a company in the music industry that is competing against some of the well-known giants such as iTunes and Spotify. Though it may lack quantity, the quality is guaranteed. The company focuses on what is new in the music industry. It has music from famous artists such as Beyoncé, Kanye West, Rihanna, and T.I. With the new developments, there are millions of users who have signed in within a period of a month, and the numbers are still growing.