Jose Henrique Borghi is the co-CEO and chief content officer of the Mullen Lowe Agency Brazil. He was born in Sao Paulo. He earned a degree in Advertising from the Pontifical Catholic University. Borghi began his career at the reputable advertising agency known as Standard Ogilvy. He became a distinguished editor, and this led him to work at other advertising agencies such as Leo Burnett, Talent, and FCB. Borghi decided to start his firm and teamed up with Erh Ray to form BorghiErh. The agency was bought by Lowe and changed its name to Borghi Lowe in 2006. The ad agency eventually merged with the Mullen group and became Mullen Lowe.
His advertising campaigns have won him numerous awards over the years. He has won 11 times at the New York Festival awards and seven times at the London Festival. He has 14 awards from the Cannes Festival. This is one of the top media awards in the world. One of his famous campaigns is the Mammals of Parmalat advertisement. The advertisement features children dressed up as stuffed animals and singing catchy songs. Jose was also responsible for the creation of the Sazon ad that had the hit song from Zeze di Camargo and Luciano. Borghi decided that he would venture into advertising after watching the advertisements that were nominated for Cannes awards when he was in high school.
Borghi was recently involved with the brand positioning of Fini. This is a company that makes candy. He developed a new signature for the company through a campaign that spreads surprises through the candy products. This campaign was intended to align with the company’s mission of connecting and interacting more with the consumer. Borghi said that he wanted to capture the feeling of happiness that one gets when they get a good surprise. Fini distributed a limited number of newspapers that only contained good news. The reactions of people were filmed and produced into a video that will be released by Fini. Borghi finished by saying that working for Fini was a fun experience and the agency was proud to have made the customers happy.