This Fall, LimeCrime is taking the Unicorn movement to the dark side of the rainbow. The eccentric makeup line, which normally focuses on bold and bright colors, recently announced their plans to make an unusually dark addition to their Unicorn Hair Collection. Doe Deere, founder, and creator of the brand says her inspiration behind the new set of colors was the desire to support fans and followers who prefer darker colors, but still, want to be a part of the Unicorn movement.
The new dark and mysterious colors, Chestnut, Charcol, Squid, and Sea Witch, feature the same intense pigmentation as the brand’s original colors. With the Fall season suddenly upon us, these colors are spot on. When you’re ready to take a trip to the dark side, choose from the many dark-hued lip colors to amplify your look. As always, the Dark Unicorn collection is 100% vegan and cruelty-free.
Doe Deere founded Lime Crime in 2008 after she was unsuccessful finding lip colors that fit her. Refusing to settle for the typical shades on the market, she began creating her own colors and building her own brand. Today, Lime Crime is more than just a cosmetic brand. It is a movement and a source of empowerment for many. Fans and followers of the brand are encouraged to express themselves unapologetically, and that’s exactly what they are doing.
Makeup is meant to change your feelings about yourself. It is meant to help boost confidence and self-esteem, but it is also meant to help you be free. The “Unicorn Queen” is changing the shaking up the standard of makeup and inspiring others to follow their dreams. By pairing her passion for blue hair dye, and makeup with her desire to be different, Deere has established herself as one of the most successful people in the cosmetic industry.