In today’s ever changing world as well as with the birth of the internet, thoughts and ideas are being born every day by creatives in how to expand their horizons. Entrepreneurs are setting new trends of reaching a larger audience with products and inventions not just across the country, but by reaching thousands throughout the world. Learn more: https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescue
A great example of this is Doe Deere. Known as the “Unicorn Queen”, Doe had a unique passion for cosmetics, a flair for color and a mountain of ideas on how to create her own company. By watching other successful business owners and seeing what was working for them, she was able to create her business plan and launch her very own Lime Crime Cosmetics, home of the “Unicorn Lipstick” in October 2008. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns
Doe had a vision when colors that she was looking for weren’t readily available to her in the cosmetic market. She realized that every woman wants to feel beautiful, yet doesn’t want to have to spend a small fortune to do so. Many people are concerned about what chemicals may be in their cosmetics too. A lot of people equally want to use something that is safe for the environment and also has never been tested on animals. Doe realized that by offering quality products at affordable prices for beauty needs that are not only vegan but also cruelty-free, she would able to offer her customer’s something that a lot of the higher end brands. Not to mention a large array of different colors of lipsticks and nail polishes, Lime Crime has shades for every personality, to match each outfit and for all ages, both young & old. And don’t forget to try the cool Unicorn hair colors too!
Something else that Doe does differently than most other cosmetic companies is she also reaches out & appeals to a male audience. After all, makeup is NOT just for girls! There are plenty of boys out there who love the shades that Doe has to offer with Lime Crime, and the bold statements that can be made by wearing them. Learn more: https://www.limecrime.com/about/
Whether you are looking to venture out and start your own company like Doe did, or looking at new ways to attract more clientele, take a look at who you are wanting to reach and what may be attractive to them? Do the research, find what will make your product unique like no other. Ask questions, make a game plan and finally, get ready to launch your idea!
To learn more about Doe Deere or Lime Crime Cosmetics, please check her out on Facebook, Twitter and Instagram!