Over the last few decades the organization of political campaigns have changed from time consuming efforts to tasks that are highly efficient due to the emergence of sophisticated technology. Today, big data is used to connect both campaigns to voters who are looking to support the agenda of a certain candidate. With a contemporary technological voter model, Democrat candidates can now easily identify their voters in large numbers and allow them to vote on election day. This new technology was a key in allowing former president Barack Obama to win the elections in both 2008 and 2012. The company that was responsible for these highly effective nationwide campaigns was NGP VAN.
NGP VAN helps the Democrat party members running for office the opportunity to use all available internet and mobile options to run a campaign that succeeds. Based in Washington D.C., NGP VAN provides a database of voters along with a web hosting company. This allows the Democrat Party and the Liberal Party of Canada to take advantage of this very innovative technological tool. It also helps a number of progressive organizations and labor unions as well. Due to its status as a leader in technology, NGP VAN has been able to give Democrats a considerable advantage by offering them high powered data driven technology focused campaign strategies.
Since technology is always changing, it is very important for political campaigns to take advantage of it in order to get the upper hand in elections. This is very important in both election and reelection campaigns. With new technologies appearing over time, all political campaigns need to keep up with the latest technological trends. In order for major political parties to stay competitive in future elections, they must stay current on these technology trends on a regular basis. This will allow them to stay ahead of their competition on a consistent basis during elections.
With the help of a company such as NGP VAN, political candidates of the Democrat party will now be in position to have a competitive advantage in the upcoming midterm elections. By having access to a number of voters, they will have the ability to get votes with the efficiency that technology provides. The use of technology from the company NGP VAN will likely play a significant role in getting better voter turnout and election results in both current and future elections.
@NGPVAN has been absolutely crushing it these past few weeks with every new rollout. 📊
— Julie Laliberte (@jmlalib) June 22, 2018